Client Feedback
We stopped competing on the price floor and started winning the comparison itself: 13,000+ items sold at 100% positive feedback, with a brand store buyers actually trust.
Case Study
XOGO Sports
How We Took XOGO Sports Off the Price Floor and Built a 13,000-Unit Trading Record at 100% Positive Feedback
100%
13,000+ items · 4,140 ratings
100%
Positive feedback
13k+
Items sold
4,140
Buyer ratings
~62%
Price premium retained
- Industry
- Sports, fitness and combat-sports equipment and apparel retail
- Location
- Fareham, Hampshire, United Kingdom
- Marketplaces
- eBay UK and Amazon UK Brand Store
- Services Provided
Client Snapshot
About XOGO Sports
XOGO Sports is a registered UK business based in Fareham, Hampshire, trading under the XOGO® mark. The range spans combat sports and martial arts accessories, cycling apparel, and gym and base-layer wear, sold through two channels: eBay UK and an Amazon UK Brand Store.
The Challenge
Winning the Comparison
It is worth being precise about the problem, because the wrong diagnosis leads to the wrong invoice. XOGO did not have a traffic problem. It had a presence in its categories, and it was appearing in the results buyers were looking at. What it did not have was a reason for the buyer to choose it once it appeared.
When a buyer sees two functionally identical products at similar prices, the decision is made on the cues that are visible without clicking: image quality, brand consistency, title clarity, and the seller’s credibility markers. The seller who loses that comparison has three options: cut the price, accept the lost sale, or fix the presentation. Only the third one compounds.
Our Approach
Rebuilding Presentation at the Exact Moment a Buyer Chooses
Our engagement model targeted the point of comparison itself: the half-second where a buyer decides between near-identical options.
Brand Positioning & Consistency
- Applied the XOGO® mark, a lion-crest identity, and one consistent art-direction standard across every listing
eBay Store Development
- Rebuilt the store as a branded shopfront with navigation, dedicated sale view, and a follow mechanism to build an owned audience
Marketplace SEO
- Optimised titles, item specifics, and dual category placement so listings surface across every relevant search path
Conversion Optimisation
- Near-maximum image sets, variation matrices, tailored delivery options, Click & Collect, and Klarna at checkout
Expansion Strategy
- Launched a full Amazon UK Brand Store, a defensible asset only available through Amazon Brand Registry
The Results
A Credibility Position Competitors Can’t Easily Copy
- 100% positive feedback sustained across a 13,000+ unit trading record
- 4,140 buyer ratings, proof depth that removes buyer hesitation
- £4.95 held price against a £3.06 commodity average, retaining an estimated £1.89 margin per unit
- 76 store followers, a zero-cost, opted-in audience for future launches
- A second brand-controlled channel on Amazon, unreplicable by unbranded resellers
Unlock similar results for your business
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Why This Worked
Winning the Half-Second Before the Click
Most sellers in a commodity category respond to weak sales the same way: drop the price. That’s the trap XOGO was heading into. Its products were competitive, but sitting in a comparison grid full of near-identical alternatives, the only thing left to compete on was price, and that path only ever gets more expensive.
The shift came from targeting a moment most sellers ignore entirely: the second or two a buyer spends scanning the results grid before they’ve even opened a listing. Branding, image consistency, and complete structured data were all aimed at that exact moment, winning the clicks already happening. It’s a principle worth remembering for any seller stuck in a price war: the fix usually is making the visibility you already have count.