Mailchimp
Easy-to-use campaign design ideal for simple automation for e-commerce brands. Strong for cart abandonment, newsletter campaigns, and the go-to choice for many small UK businesses.
UK in-house team · Strategy, automation & design · Exceptional ROI
Expert Email Marketing Services UKDrive Real ROI
When strategy, automation and design are executed together, email marketing gives exceptional return on investment (ROI). It is estimated to be an average of £42 return for every £1 spent.
At 360 Web Solutions, our email marketing services help your business to turn your inbox into a revenue-generating engine. You focus on scaling your business, and we handle everything from planning to execution to help you generate the highest revenues.
Book a free strategy call today and be ready to turn your inbox into a revenue engine. Trusted by multiple UK businesses across e-commerce, SaaS, B2B, and many professional services.
What Are Email Marketing Services?
Email marketing services are professional activities carried out by a specialised agency on behalf of your business. It includes strategy, design, copywriting, automation, segmentation and campaign management.
Unlike email marketing software that provides you with tools, expert services provide execution and optimisation, generating measurable results using these tools.
Boost your business with expert email campaigns. Contact us now for full service information.
Our Services
What’s Included in Our Email Marketing Services?
360 Web Solutions covers every aspect of your email marketing. We are not just sending random emails; we cover your entire email programme from initial strategy to ongoing optimisation, monthly reporting and results.
01Email Marketing Strategies
02Email Campaign Planning
03Email Design and Template
04Email Copywriting and Content
05Marketing Automation and Drip Campaigns
06List Hygiene and Audience Segmentation
07A/B Testing and Optimisation
08AI-Driven Personalisation and Send-Time Optimisation
09Monthly Insights and Email Analytics
10CRM and ESP Integration
Email Marketing Strategies
Email marketing starts with a proper strategy. First, we map your audience and define your campaign. Then we set specific and measurable KPIs. The next step is aligning your email programme with your SEO, social and website funnels.
Email Campaign Planning
Email campaign planning is an important part of driving consistent revenue. Ad hoc email sending is one of the important factors why UK businesses fail to rank. We create a structured calendar mapping successful promotional emails, seasonal campaigns, and automated flows. These sequences and a coherent strategy drive continuous revenue.
Email Design and Template
We build mobile-responsive designs and templates that align with your brand. These designs and templates can render perfectly across the major email clients, including Gmail, Outlook, Apple Mail and mobile devices. Our accessibility-compliant HTML templates meet EAA 2025 standards, making sure it is readable by all subscribers, including those using assistive technologies.
Email Copywriting and Content
Open rates depend upon a good subject line. Body copy wins the revenue. Our specialist copywriters craft attention-grabbing lines, compelling preview text, and CTAs. Personalisation increases the open rate and improves the campaign.
Marketing Automation and Drip Campaigns
We build the automation flows that bring revenue. We build and optimise automation based on audience purchase history, behaviour and stage. These include welcome emails series for new subscribers, abandoned cart recoveries, reactivation campaigns, post-purchase emails, and seasonal promotions.
List Hygiene and Audience Segmentation
A disengaged list can damage a sender’s reputation and reduce deliverability across your entire programme. We maintain a clean list by removing inactive audiences and segmenting the rest on the basis of their purchase history, behaviour and engagement level. This results in higher open rates and better revenue per email.
A/B Testing and Optimisation
Our A/B testing covers subject lines, CTAs, personalised content, email layout, sender names and content length. Each test is structured and defines a specific success metric. Monthly reviews ensure your email programme performs better than the last month.
AI-Driven Personalisation and Send-Time Optimisation
We use AI-supported tools that enhance personalisation on a larger scale and optimise send times for individual subscribers. AI-powered tools ensure that subscribers receive emails at the right moment, when they are most likely to engage.
Monthly Insights and Email Analytics
We give a complete performance report every month covering your campaign revenue attribution, subscribers’ lifetime value trends, a list of growth metrics, and revenue per email. You will exactly know what is going on and what your email programme is generating.
CRM and ESP Integration
A good email platform does not work alone. We integrate your platform with your CRM, e-commerce platform and your other data sources. It will consolidate your data channels and provide a unified and personalised experience.
Getting services and still can’t generate revenue
See how our services can work for you.
Call our specialist and get your answers.
Why Are Email Marketing Services Important for Higher ROI in UK Businesses?
In an era where social media reach only depends upon the budget you spend on running ads, email marketing is the most cost-effective method. Without a good budget for paid advertisements, your business will start to shrink. Email marketing services are a better option when talking about higher ROI over time.
Email marketing services are not only focused on sending newsletters; they are running strategic, automated and segmented campaigns based on audience interest. And this is what separates email marketing from short-term traffic spikes.
Sustainable growth with owned audience
Unlike paid social media, an email list becomes your asset for a lifetime. A subscriber is already a potential buyer for you because of their interest in your brand. Our email marketing services will build, maintain and monetise these lists to make a compound revenue for a lifetime.
Full-Funnel Email Marketing for Sustainable Growth
Successful email marketing focuses on sustainable growth. From lead nurturing to customer retention and repeat purchases to upselling and reactivation, our email marketing agency will provide you with a full guide that helps prospects align with the marketing funnel.
Email marketing compounds over time
Long-term investment in email marketing will generate higher revenues for you. As soon as your list starts growing, segmentation data improves, automation increases, and subject line testing builds, you will start to get a clear picture of which audience responds.
Tool vs agency
Email Marketing Tool vs Email Marketing Agency
An email marketing tool is just a platform, and email marketing agencies hold specialised persons that can provide full expert services using these tools. Tools are fine, but copywriting, strategy and execution are necessary.
Below is the table for a better understanding of email marketing tools vs email marketing agencies:
Email Tool
Email Marketing Agency
Feature
Email Tool
Recommended
Email Marketing Agency
01What you get
Software platform to send emails
Full-service strategy, execution & optimisation
02Strategy
None included
Custom campaign strategy
03Copywriting
You write it
Conversion-focused copy included
04Audience targeting
Basic segmentation only
Advanced targeting & personalisation
05Automation
Manual setup required
Built & managed for you
06Deliverability
Your responsibility
Actively monitored & managed
07Reporting
Basic open & click stats
Actionable insights with ongoing optimisation
08Typical ROI
Low without expertise
Meaningful, measurable results
Ready to move from tooling alone to full-service email marketing?
24/7automation flows generating revenue while you sleep
Email Automation That Works While You Sleep
The most powerful aspect when it comes to managing your email programme professionally is automation. You do not need to worry about the stuff once it is built and optimised. Your automation flows work and generate revenue every single day.
The automation flow we build for you will include:
- A welcome series for new subscribers — personalised emails that set expectations, showcase your brand and guide purchase inquiry.
- Abandoned cart emails that recover lost revenue — product reminders tailored to each customer’s browsing and purchase history.
- Post-purchase emails to build trust, loyalty and lifetime revenue, including thank-you messages to buyers after every order.
- Lead nurture sequences that guide prospects through long decision cycles with educational, trust-building email series.
- Re-engagement campaigns that win back inactive subscribers with personalised emails before they are removed from your active list.
- Key seasonal campaigns designed and automated in advance so your business captures peak trade windows.
Platforms
Best Email Marketing Platforms We Can Work With
Choosing an email marketing platform entirely depends on your business model, audience list, budget and automation needs. We are neutral when it comes to platforms, so we recommend it according to your needs.
Here are the platforms that we use more frequently in UK businesses, according to how they work and help in different sectors.
Klaviyo
Built for e-commerce and retail, driving conversion from behaviour-based data with advanced personalisation and segmentation across the customer journey.
Brevo (formerly Sendinblue)
A flexible, cost-effective option for transactional email and SMS campaigns — widely used by B2B brands and professional services.
HubSpot
Our preferred platform for B2B email with complex sales cycles, multiple stakeholders, and CRM-integrated data for multi-channel engagement.
ActiveCampaign
Best for SMBs and professional services needing multi-condition automation, deep segmentation, and streamlined customer journeys for maximum engagement.
Omnisend
Retail and e-commerce brands that need integrated email and SMS, time-sensitive promotions, and reliable abandoned cart recovery.
EmailOctopus
Cost-effective simple automation and high-volume sending — ideal for small businesses and hospitality.
Workflow
Our Email Marketing Services Process
We have a well-structured process for every client and every business. You don’t have to worry about either starting from scratch or being stuck with an under-performing business.
Step 01 · Discovery and Audit01
Discovery and Audit
We start our process with a free, thorough audit to analyse your email programme. This covers your current list health, segmentation, and deliverability analytics. This audit gives you a clear picture of where you are now, where you need to be, and what it costs you to generate revenue.
Agency migration
Switching From Another Agency? How Can We Compensate You?
Many UK businesses stay with underperformance because transition feels complicated. This is the most common concern we hear from the clients. We have made it easy and simple for the clients who want to switch to other agency services.
Our process of migration is very simple: we conserve your existing flows, preserve data, maintain continuity, and run parallel oversight before taking full control. We cover a full suite and review, warm up your protocols for your platform and renew the strategy side by side.
We give proper email marketing consultancy for customer support on how they can switch from one agency to another.
We conserve your flows and data, run parallel oversight, then take full control without disruption.
Our Industry-Specific Email Marketing Services
Our email marketing services are not one-size-fits-all. The flow for every industry is different, and we personalise your email programme accordingly. Here is what our industry-specific email marketing services are:
Email Marketing Services for E-Commerce
E-commerce email marketing services are the best channel for the highest ROI. We drive sales by product recommendations, abandoned cart recovery, seasonal promotions, post-purchase emails, and product launch emails. Everything works according to the set calendar and your business needs.
B2B Email Marketing Services
B2B email marketing has a different approach. It involves longer evaluation periods. Our email marketing services for B2B email marketing campaigns are built around nurturing prospects. This is done in multiple campaigns to follow the complex sales cycles.
Email Marketing for Professional Services
Email marketing services are important for professionals to retain their customers and deepen their relationship and trust level. Our email marketing agency focuses on newsletters, experiential-driven content, promotional emails, and the client journeys when working for professional services.
Email Marketing for Local Services and Businesses
Social media cannot simply build customer loyalty as email marketing does. Local businesses across London, Manchester, Birmingham, Leeds, Bristol, and the rest of the UK have built genuine customers through email marketing. We help local businesses to retain customers by monetising local email lists, seasonal campaigns, product promotions, review request emails and customer retention campaigns.
Clueless about what is right for your industry?
Our email marketing agency works across e-commerce, B2B, local business, and professional services. Let’s talk and get industry-specific advice.
Let’s talkTransparent Pricing for Our Email Marketing Services
Email marketing services pricing in the UK typically ranges from £300 to £5,000+ per month. It varies on the basis of business type, service scope, list size, campaign volume and automation complexity.
Starter Package for Growing Lists
This is suitable for a small, growing business. This includes monthly campaign management, list management, basic automation and monthly reporting starting from £[X]/month.
Growth Package for Full Campaign Management
This is suitable for established businesses that are ready to scale their email programme. This includes full automation, weekly campaigns, CRM integration, advanced segmentation and monthly reporting starting from £[X]/month.
Scale Package for Advanced Automation and Strategy
Suitable for businesses with high volume, such as e-commerce and B2B, it includes full automation, AI-driven personalisation, multi-channel email and SMS capability, and send-time optimisation starting from £[X]/month.
Want to know what package suits your business?
Well, talk to your specialist and get a full cost breakdown.
Book a call nowWhy Choose 360 Web Solutions for Email Marketing Services?
What makes our services different is that we provide strategy, copy, design, automation, and reporting all in one place.
There are no accountability black holes; we communicate and provide what our clients need.
We are not just a newsletter; we build automation flows to generate higher revenues.
Our team will recommend the right ESP according to your business model.
We write content that is not general but conversion-focused. Every copy drives the action that matters.
We use AI tools and automation to enhance optimisation, personalisation and research, but every decision is made by an expert human strategist.
We work with full transparency; you own your list, data and account. We never hold accounts or an audience.
We do not provide outsourced email marketing. We focus on in-house activities that give our customers a suitable environment to discuss anything anytime.
Businesses that are searching for email marketing consultancy can reach out to us. Contact us now to see what we can offer.
94% Client Retention Rate
Across email marketing engagements · 100% UK in-house delivery
Book an Email Marketing Consultation
Are you ready to know why email marketing is important or why your email program is not generating enough revenue?
Book a free audit with 360 Web Solutions, and we will tell you exactly what your business needs. We will give you a prioritised action plan and tell you about your big wins.
Spots are limited; book today to find out why you are not generating the expected ROI
FAQs
Frequently Asked Questions
01Which is the best email marketing service?
The best email marketing services for 2026 are led by the following: HubSpot Marketing Hub: Best all-in-one, enterprise-level email marketing tool. Mailchimp: Best for ease of use and AI features. Brevo: Best for inexpensive, contact-based pricing. Analytics-wise, Klaviyo is the best for e-commerce, although MailerLite and Sender are great budget-friendly solutions.
02What is the 80/20 rule in email marketing?
The 80/20 rule in email marketing refers to the Pareto principle. According to this, 80% of your email content should focus on customer education, entertainment and value. Only 20% should directly promote goods and services. This strategy emphasises customer relationships instead of hard selling, and it lowers unsubscribe rates and boosts engagement.
03What are the best free email marketing tools for small businesses?
The best email marketing tools in 2026 are MailerLite, which is more user-friendly; Senders, which gives a generous volume of emails; Brevo, which has unlimited contact storage; and Mailchimp. These tools provide free plans and programs.
04Do I need Mailchimp, Klaviyo, Brevo or HubSpot?
The ideal option is determined by your budget and type of business: For e-commerce revenue, Klaviyo is the best option; for affordable multi-channel marketing, use Brevo; for simple all-in-one marketing, use Mailchimp; and for sophisticated B2B/CRM requirements, use HubSpot. For deeper Shopify integration, go with Klaviyo; for easier, more affordable campaigns, go with Brevo/Mailchimp.
05What does an email marketing agency do?
An email marketing agency creates, administers, and optimises email campaigns for companies. They handle your complete email programme and take care of everything from content production to reporting. They do email listing, segmentation, automation, optimisation, and CRM integration.
06How much do agencies charge for email marketing?
Email marketing companies often charge $200–$1,500+ per email for specialist campaign services, or $1,000-$5,000+ per month on retainer. List size, strategy intricacy, and automated setup all affect costs; smaller agencies often charge between $200 and $400 per email, while larger organisations frequently charge more than $750 per email.
07Is email marketing good for small businesses?
For small businesses, email marketing is significant. Email marketing provides one of the most substantial returns on investment among all marketing channels, with research indicating an average yield of $36 for every $1 spend. In addition to the statistics, it enables direct communication with your audience in a manner that seems intimate.
08What is the difference between email marketing software and an agency?
Email marketing software (SaaS) is a paid tool for managing your campaigns, whereas an email marketing agency is a team of experts you employ to develop, administer, and enhance your plan.
09What is GDPR-Compliant Email Marketing for UK Businesses?
In order to comply with UK GDPR and PECR requirements, GDPR-compliant email marketing for UK firms requires getting people’s explicit, active consent (opt-in) before sending marketing materials. To prevent significant ICO fines, it necessitates transparent data handling, simple unsubscribe alternatives, and an unambiguous sender identity.