Your website looks great, but important pages are not ranking
We review your site structure, keyword targeting and on page optimization to find out why search engines are ignoring valuable pages.
UK in‑house team · Technical & on-page · Prioritised fixes
SEO Audit Services That Show What’s ReallyHolding Your Website Back
Most SEO problems are not obvious from the surface. Your website may look fine, but hidden technical issues, weak content structure, missed keywords, poor internal linking or competitor gaps can quietly stop rankings, traffic and leads.
Our SEO audit services give you a clear, evidence-based view of what is working, what is failing and what should be fixed first.
What Is an SEO Audit?
An SEO audit is an in-depth analysis of your site’s organic search results. It can pinpoint technical problems, content gaps, keyword gaps, and competitor opportunities that could be preventing you from appearing in search engines such as Google.
Simply put, it lets you know what is working for your website, what isn’t, and where the best opportunities for improvement lie.
Even with a well-designed website, if search engines are unable to crawl, understand, or trust the content, it can be difficult to get consistent organic traffic. Issues such as slow page speed, indexing errors, duplicate pages, weak internal linking, outdated content, or poor keyword targeting can quietly impact rankings, enquiries, and revenue.
A professional SEO audit takes the hassle out of it. It provides your business with a clear and evidence-based picture of where your website stands today, how it is doing compared to your competitors, and what you need to do next to get a better ranking, more traffic and more conversions.
Why it matters
Why Your Website Needs an SEO Audit
A professional SEO audit service will give you a clear understanding of what is holding your website back from ranking, getting the right visitors and lead in consistent enquiries.
From a drop in rankings to a slowdown in leads or even investing in SEO without a clear direction, a website SEO audit provides you with the data, clarity, and action plan to move forward with confidence.
01
Your rankings have dropped
There’s always a reason why your website isn’t visible in Google. Rankings can be affected by algorithm changes, technical SEO problems, poor content signals, indexing errors, loss of backlinks, or a stronger competitor. Our SEO audit services reveal what has changed, which pages have been impacted and what needs to be done to regain organic performance.
02
Your traffic is not turning into leads
Traffic means very little if visitors are not converting. Our website SEO audit looks beyond rankings to identify content gaps, weak landing pages, poor keyword targeting, UX issues, and missed conversion opportunities that may be costing your business enquiries. The goal is not just more traffic. It is better traffic that turns into leads.
03
Your agency is sending reports, but results are unclear
Businesses get monthly SEO reports that come with charts, rankings, and technical jargon, but don’t know what’s actually driving growth. An independent SEO audit service can provide you with a true and fair view of your organic performance, what you are doing well, what you are not doing well and where the opportunities really are.
04
Your website was redesigned or migrated
Some SEO problems are hidden when launching a site, redesigning or changing the CMS or domain name. Ranking issues can quietly creep up on you, such as broken redirects, lost metadata, indexing errors, duplicate pages and internal linking. Our technical SEO audit uncovers migration problems before they affect visibility in the long-term.
05
You are planning an SEO campaign
You can’t invest in monthly SEO, content marketing, or link building without knowing where your site is at now. Our SEO audit company evaluates your technical configuration, keyword exposure, rivals, material quality, and development opportunities, so your SEO strategy begins with information.
+312%
Average client ROI in 90 days
Our Services
What Our SEO Audit Services Include
01Technical SEO Audit
02On-Page SEO Audit
03Content Audit
04Keyword & Search Intent Audit
05Competitor SEO Audit
06Backlink Audit
07Local SEO Audit
08AI Visibility / GEO Audit
Technical SEO Audit
- Crawling and indexing
- XML sitemap
- Robots.txt
- Site architecture
- URL structure
- Broken links
- Redirect chains
- Canonical tags
- Duplicate pages
- Core Web Vitals
- Mobile usability
- Page speed
- Schema markup
- HTTPS and security issues
On-Page SEO Audit
- Meta titles
- Meta descriptions
- H1 and heading structure
- Keyword targeting
- Search intent match
- Internal links
- Image alt text
- Page structure
- CTA placement
- Content depth
Content Audit
- Thin content
- Outdated content
- Duplicate content
- Cannibalisation
- Missing topical coverage
- Blog performance
- Service page quality
- Content gaps
- E-E-A-T signals
- Pages with traffic but low conversions
Keyword & Search Intent Audit
- Current ranking keywords
- Lost keywords
- Low-hanging keyword opportunities
- Commercial intent keywords
- Informational support topics
- Keyword gaps against competitors
- Pages targeting the wrong intent
Competitor SEO Audit
- Competitor rankings
- Page structures
- Content depth
- Backlinks
- Internal linking
- Topic coverage
- Service page positioning
- SERP features they are winning
Backlink Audit
- Link quality
- Toxic or weak links
- Authority gaps
- Anchor text profile
- Competitor backlinks
- Digital PR opportunities
- Local citation strength
Local SEO Audit
- Google Business Profile
- Local rankings
- NAP consistency
- Local landing pages
- Reviews
- Location pages
- Local schema
- Map visibility
AI Visibility / GEO Audit
We analyse how your brand may appear in:
- Google AI Overviews
- ChatGPT-style answers
- Perplexity
- Gemini
- Bing Copilot
- Answer engines
Check:
- Brand mentions
- Entity clarity
- Content structure
- FAQ depth
- Citation-worthy content
- Author/business trust signals
- Schema and structured information
Workflow
Our SEO Audit Process
From discovery through to implementation, every step is designed to give you clarity, evidence and a practical order of work — not a generic checklist.
Step 01 · Discovery & Business Context01
Discovery & Business Context
We understand your website, target audience, services, locations, competitors and commercial goals.
Free tool vs professional audit
SEO Audit vs Free Website Audit
Before investing in SEO, many businesses try a free website audit tool. While these tools can highlight surface-level issues, they rarely explain why problems exist, what is affecting rankings, or what should be fixed first.
Free Website Audit
Professional SEO Audit
Free Website Audit
Professional SEO Audit
Automated checks and generic scores
Manual analysis by experienced SEO specialists
Highlights symptoms
Identifies root causes affecting rankings
Limited technical checks
Full technical, content, competitor, and backlink analysis
No commercial context
Recommendations based on traffic, leads, and revenue potential
Same report for every website
Tailored audit built around your business goals
Often used as a lead-generation tool
Built to guide real SEO decisions
Surface-level page checks
Deep crawl data, analytics, search visibility, and competitor insights
No implementation strategy
Clear priorities, quick wins, and a practical SEO roadmap
No AI search analysis
Includes modern visibility opportunities across AI-driven search
Ready for an audit that explains the “why” and what to do next?
What we see most often
Common SEO Problems We Find
The following are the most common SEO problems that we encounter.
Organic traffic is growing, but enquiries are not
We analyse search intent, landing page structure and content quality to determine where visitors are leaving the funnel before converting.
Pages are published, but not appearing in Google search results
We look at crawlability, indexation, sitemap setup, robots and canonicals to identify technical obstacles to visibility.
Rankings dropped after a website redesign or migration
We examine redirects, metadata loss, broken links, URL changes and indexing errors that frequently appear after a website goes live.
Competitors keep outranking you for valuable keywords
We compare your content, authority, page structure and keyword coverage with your competitors and share with you what they are doing better.
Your website has traffic, but key service pages are underperforming
We review page intent, content depth, keyword alignment and trust signals to strengthen commercial visibility.
SEO reports show activity, but growth feels unclear
We don’t waste time on busy work and don’t get caught up in what’s not moving rankings and leads, we stick to what does.
Your content ranks in traditional search, but lacks visibility in AI-driven search
We evaluate entity signals, structured data and content formatting to enhance your brand’s visibility in AI search results such as Google’s AI Overview and ChatGPT.
How Long Does an SEO Audit Take?
The time frame for an SEO audit varies depending on the size, complexity and extent of analysis you need for your website, but most SEO audits are finished in 2-10 working days.
Smaller business websites usually take less time
In most cases, we can perform the audit within a few working days if your website is focused on a set of service pages and has a simple structure.
Larger websites need deeper investigation
A detailed review may be necessary for ecommerce stores, multi-location websites, content-heavy websites, or websites that have previously suffered from SEO problems.
Migration reviews and traffic-drop investigations may take longer
If rankings have decreased following a redesign, platform change or major update, further analysis may be required to determine the cause.
Typical range: 2–10 working days — we’ll confirm after a quick scoping call.
How Much Does an SEO Audit Cost?
The price of an SEO audit in the UK will vary from £300 to £3,000+ and will depend on the size of your website, the technical complexity and the level of analysis that you need.
Smaller business websites usually start from £300–£750
Perfect for service websites, brochure websites and local businesses who need a clear SEO health check and growth opportunities.
Growth-focused websites range from £750–£3,000
Ideal for companies that are targeting competitive markets or multiple services or national search visibility.
Enterprise, ecommerce, and complex websites can exceed £5,000+
Larger websites often require deeper technical analysis, competitor benchmarking, historical data reviews, migration assessments, and advanced content audits.
The real question is not how much does an SEO audit cost?
It is how much is poor SEO already costing your business in lost rankings, missed traffic, and unrealised leads?
Every SEO audit service at 360 Web Solutions is customized around your website, objectives and growth opportunities, meaning you only invest what you need in the analysis of your website.
FAQs
SEO Audit FAQs
01What is included in an SEO audit?
Our SEO audit includes technical SEO, on-page optimisation, content quality, keyword opportunities, competitor analysis, backlinks, user experience and conversion barriers, all prioritised in a clear action plan.
02Do I need access to Google Analytics and Search Console?
Not required but strongly suggested. Access provides us with greater understanding of traffic, rankings, user behaviour and technical challenges.
03Can you audit a website before a redesign?
Yes, and we highly recommend it! A pre-launch SEO audit safeguards existing rankings, traffic, and SEO equity in the event of a redesign or migration.
04Can an SEO audit help after a traffic drop?
Absolutely. We investigate technical issues, algorithm impacts, content performance, competitor movements, and indexing problems to find the root cause.
05Is an SEO audit enough to improve rankings?
An audit provides you with the roadmap. The better the right fixes are made and applied correctly and consistently, the higher the rankings will be.
06Can you implement the SEO audit recommendations?
Yes, you can do it yourself, with your staff, or have 360 Web Solutions do it.
07Do you offer AI visibility audits?
Yes, we review and audit content structure, entity signals, schema, and citation opportunities for your brand across new search experiences and how they are positioned for AI-powered search.