Client Feedback
Giving every service its own page changed everything. We stopped chasing time-wasters and started speaking to landlords who were genuinely ready to instruct us.
Case Study · Google Ads
Real Estate Agents London
How We Helped Real Estate Agents London Generate 470 Quality Enquiries Across Eight Property Websites in 8 Months
470
Quality enquiries
1,649
Total enquiries recorded
470
Quality business enquiries
376
Paid search enquiries (170 genuine)
100%
Genuine rate, up from 16%
- Industry
- Real Estate & Property Management, London
- Location
- London, United Kingdom (E16 branch)
- Engagement Duration
- Paid search programme ran December 2025 – August 2026 (8 months); Google Business Profile tracked since December 2024
- Services Provided
Client Snapshot
About Real Estate Agents London
Real Estate Agents London offers rent guarantees, property management, block management, HMO management, compliance certificates, and local sales and lettings. Each service line needs its own approach to be discovered, rather than trying to get attention from the same homepage.
The Challenge
Six Services, One Generic Funnel
Before this initiative, every service (rent guarantees, property management, lettings and more) fought for visibility on the same broad pages, making it impossible to separate genuine leads from false ones.
- A landlord searching for a rent guarantee service would never land on a dedicated page
- Enquiries were not separated from job applications and marketing calls
- No figures were available to prove whether each service line deserved its advertising spend
Our Approach
Split Every Service Onto Its Own Dedicated Page
Instead of one central website for every audience, we built an individual property for each service line, each designed, worded and targeted around one distinct customer intention.
Eight Dedicated Websites
- Created eight independent websites, each focused on one unique offer
Monthly Targeting & Exclusions
- Optimised search targeting and exclusions every month based on lead results
Manual Enquiry Qualification
- Recorded and sorted every enquiry manually across all properties
Budget Shifted to Winners
- Gradually increased spend on the two most profitable service lines
The Results
Quality Overtook Volume as the Real Measure of Success
Once each property had its own dedicated function, genuine leads started to stand out from the noise. The top performers in the portfolio now comfortably beat the original shared page.
- One property converted at an impressive 78.3%: 54 of 69 enquiries were genuine leads
- An instruction came from an RTM company managing 26 flats nearby
- Another property turned 105 enquiries into 52 genuine leads
- The flagship shared site converts at 35.1%, the lowest-performing core property
- Four new specialist pages have already reached an 83.3% conversion rate
- Nearly half of all genuine leads came from the two top services
Unlock similar results for your business
Every business is different, but the approach is the same: understand what’s working, fix what isn’t, and build a plan around real numbers, not guesswork. Get in touch for a free, no-obligation audit of your website and marketing.
Why This Worked
One Page, One Intent, One Clear Answer
Eight months of live campaign data exposed the real problem, and it wasn’t traffic. The site was never short on clicks. It was short on relevance. A landlord chasing a guaranteed rent scheme and a tenant hunting for a flat were both funnelled to the same generic homepage, built to convince nobody in particular. That’s why the fix wasn’t a bigger budget or sharper bidding; it was structural.
Give every intent its own page, speaking directly to that one person’s problem, and the noise falls away on its own. Any business running several services off one homepage is likely sitting on the same fix. Split the intents apart, and the site starts doing the qualifying work the sales team used to do by hand.